The rapid accumulation of various types of -omics data is opening new vistas for the development of novel therapeutic approaches grounded in big data. Particularly, personalized medicine stands out as one of the most promising goals. However, it faces significant logical and mathematical challenges. These include the ecological fallacy, which refers to making individual predictions based on average population data, and the Pareto principle, which suggests that approximately 80% of outcomes are driven by 20% of inputs. These raise the possibility of a dramatic discrepancy between our expectations for big data–based personalized medicine and its actual effectiveness. What are the practical issues our community must address to bridge the gap between the promise of big data and the reality of personalized medicine?